As a model, the fashion industry gave me a great deal. It showed me the world. It gave me room to pursue my passions. It laid the foundation on which this brand is built. It also gave me a problem to solve.

In all my years of modeling, I’d never found the perfect t-shirt. Everything was covered in branding, didn’t fit right, or was made in a way that I couldn’t stand behind.

I decided if I couldn’t find it, I'd make it.

Keepr is a collection of sustainable essentials that we all need - t-shirts, tank tops, (and soon-to-be hoodies) - that are responsibly made, that fit well, and that look great on just about anyone. Clothing that you just instinctually grab because you love it. Clothing that you wear all the time. Clothing that becomes a part of who you are.

A motto I try to live by is ‘just because you can make something, doesn’t mean you should.’

Combine that motto with the foundations of small business (a family-owned and operated studio with small collections) and throw in a dash of artistic compulsion to make the best product possible - and what you get is some of the coolest, comfiest tank tops and t-shirts out there. 

We all have a responsibility to take care of our planet now more than ever before. That, however, does not mean we can’t look and feel good while we’re at it.

Keepr creator
-Parker Hurley
‘Keeper of the Park’